Stuart Meland
Owner / Managing Broker
Leads pricing conversations, listing strategy, broker guidance, and the overall seller experience.
About Madison Flat Fee MLS
Helping Madison homeowners sell smarter since 2002.
Madison Flat Fee MLS was built for sellers who want real MLS exposure, direct broker guidance, and a pricing model that makes the tradeoffs visible instead of automatic.
Stuart Meland
Owner / Managing Broker
Stuart's Story
Built around a simple seller question: why should every listing default to the same expensive model?
The brokerage started in 2002 with a different premise. Sellers should be able to get onto the MLS, understand the process, and decide how much support they want without losing local guidance.
Meet Stuart Meland
Stuart built Madison Flat Fee MLS to serve homeowners who want affordable alternatives, clearer pricing, and more visibility into the selling process.
That approach still drives the business today: local broker access, a true flat-fee entry point, and straightforward upgrade paths when a seller wants more hands-on support.
Founded in 2002 around a flat-fee-first model for proactive sellers.
4,000+ homes sold across Madison and the surrounding market.
Managing Broker Stuart Meland #51242-90.
Team
A small local team with clear roles.
The brokerage stays intentionally direct. Sellers talk to the people handling the listing strategy, offer support, and closing coordination.
Caleb Payne
Realtor
Supports offers, negotiations, and closing coordination for Agent Assistance and Full Service listings.
Brokerage Model
What has stayed consistent since 2002.
The point is not to look like every other brokerage. The point is to give Madison sellers a more flexible, more transparent path to the MLS.
Seller control stays visible
The business was built around homeowners who want to understand the process, choose their support level, and avoid a default full-commission path.
Direct local access
Questions go to the Madison brokerage directly instead of a national lead funnel or rotating call-center workflow.
Clear pricing, real MLS exposure
The model keeps the MLS visibility of a traditional listing while making the service differences and seller-side costs explicit.
Seller-first philosophy
The brokerage is structured so the seller can choose the support level instead of inheriting it by default.
That is why the site separates flat-fee MLS, agent assistance, and full service so clearly. The operational differences matter, and the seller should be able to see them up front.
By The Numbers
Track record, operating history, and the core stats already featured across the site.
These are the numbers that frame the brokerage today while the longer-form annual sales-history section is still being prepared.
$750
To get on the MLS
4,000+
Homes sold since 2002
22+
Years serving Madison
4.9
Google rating
Business Info
Operating details that matter to sellers.
The public site should make the brokerage identity, licensing, and direct contact details easy to verify.
Business name
madcityhomes.com, LLC
Brokerage license
#700837-091
Managing broker
Stuart Meland #51242-90
Availability
9AM - 8PM, 7 days a week
Talk With The Team
Move from research to a real conversation about your home.
If the model fits what you want, the next step is the sell page or a direct message through the contact page.