Listing Packages
Every package starts with real MLS exposure. The difference is how much support you want for showings, negotiation, and the closing process.
Default comparison math
$400,000
Based on a default buyer-agent commission of 2.0%.
Traditional agent (6%)
$24,000
Our full service (4%)
$16,000
Our flat-fee MLS ($750 + 2.0% buyer agent)
$8,750
Flat-fee savings vs traditional
$15,250
Packages
The public positioning stays simple: every package gets the listing onto the MLS, and the rest of the decision comes down to how much help you want after that.
Flat Fee MLS
$750
Best for proactive sellers who want full MLS exposure and want to stay in control of showings and negotiation.
Buyer-agent commission is separate. If you find your own buyer, the flat fee can be the full listing-side cost.
Start with this packageAgent Assistance
$4,000
For sellers who want the cost structure to stay lean but still want help with scheduling, offers, and closing details.
$500 at listing and $3,500 at closing. Buyer-agent commission is separate.
Start with this packageFull Service
4.0%
Traditional-style support with transparent pricing and no upfront fee for sellers who want the most hands-on help.
No upfront fees. Service area and listing restrictions apply.
Start with this packageAdd-Ons
The add-ons are operational, not bundled mystery fees. That keeps the base package pricing clear.
| Item | Price | Notes |
|---|---|---|
| Directional "Home For Sale" signs | $10 each | Useful for open houses or harder-to-find turns. |
| Outlying area sign installation | $50 | For listings more than 5 miles outside Dane County. |
| 6-month extension | $345 | Available for active listings that need more time. |
| Re-list with a new MLS number | $395 | Available for active listings that need a fresh MLS entry. |
How We Compare
Using a $400,000 home and a 2.0% buyer-agent commission, this is how the seller math lands across the common models.
| Model | Total seller cost | Savings vs traditional | Upfront cost | Notes |
|---|---|---|---|---|
| Traditional Agent (6%) | $24,000 | — | Usually paid at closing | Commission set by listing broker (both sides) |
| Our Full Service (4%) | $16,000 | $8,000 | $0 | 2% listing + 2% buyer, paid at closing |
| Our Agent Assistance | $12,000 | $12,000 | $500 | $4,000 flat + 2.0% buyer agent |
| Our Flat Fee MLS | $8,750 | $15,250 | $750 | Find your own buyer? Total drops to $750 |
Category-based comparison using the common market assumptions from the project pricing model. The key seller-side differentiator is the ability to preserve a truly low-cost path when you bring the buyer.
Tier Comparison
The package names matter less than the operational differences in showings, negotiation, and how much closing support you want.
| Feature | Flat Fee MLS | Agent Assistance | Full Service |
|---|---|---|---|
| MLS syndication | Included | Included | Included |
| Professional walk-through photos | Included | Included | Included |
| Digital lockbox | No | Included | Included |
| Showing coordination | Seller handles directly | ShowingTime support | Handled for you |
| Offer negotiation support | No | Included | Included |
| Closing coordination | Seller + title company | Shared support | Full support |
| Upfront cost | $750 | $500 | $0 |
Historical MLS snapshot
66
Avg days on market
Versus 80 days in the cited market-average comparison dataset.
Historical MLS snapshot
97.4%
Sale-to-list ratio
Historical planning benchmark showing no pricing disadvantage.
Track record
4,000+
Homes sold since 2002
Local brokerage history focused on Madison-area sellers.
Operating history
22+
Years in business
Operating since 2002 with a flat-fee-first local model.
Historical performance metrics support the case that lower seller cost does not require lower listing visibility.
Source for historical performance metrics: South Central Wisconsin MLS, 2003-2021. Operating history claim based on business start in 2002.
FAQ
The pricing page should answer the practical questions first, then send serious sellers into the consultation flow.
The South Central Wisconsin MLS distributes listing data across the local broker network and then feeds major consumer portals like Zillow, Realtor.com, and Trulia.
That is the main differentiator in the flat-fee model. You keep the FSBO-friendly path and can avoid the listing-side commission entirely.
The common local range is roughly 2% to 3%. The right number depends on market conditions, listing strategy, and how aggressively you want to position the property.
The usual flow is consultation, walk-through, listing prep, approval, then MLS launch. Once details and photos are ready, the listing typically goes live quickly.
Both get you on the MLS. Agent Assistance adds lockbox access, showing coordination, negotiation support, and more help carrying the deal to the closing table.
The point is not just a lower upfront fee. The model preserves a true low-cost seller path if you find your own buyer, while still giving you upgrade options when you want more support.
The focus is South Central Wisconsin, especially the Madison and Dane County market. The right fit depends on the location and the property.
Flat Fee MLS is paid at listing. Agent Assistance is split between listing and closing. Full Service is paid through the closing-side commission structure.
Ready to get started?
If the package math makes sense, the next step is the sell funnel so Stuart can review your property, timing, and the right service path for the listing.